Thursday, 28 March 2024

Google wants to use generative AI to build travel itineraries for your vacations

by BD Banks

As we inch towards the summer holidays, Google is announcing a slate of travel updates that place it squarely in the travel planning process and give it a lot more insight into purchasing intent in the travel sector. First up, Google is rolling out an update to its Search Generative Experience (SGE) that will allow users […]

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